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5932 News Found
‘Panchayat ki lauki’ – talk of the town
In Campaigns By M4G Bureau - May 07, 2024
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Ocean Outdoor unveils The Loop at Battersea Power Station
In Digital OOH By Rajiv Raghunath - May 07, 2024
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 07, 2024
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 06, 2024
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
In OOH News By M4G Bureau - May 06, 2024
Goddard describes the issue of sustainability as the “elephant in the boardroom”
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Goafest 2024 tunes into 'Advertising Rocks'
In OOH News By Sakshi Sanghavi - May 03, 2024
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 02, 2024
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee