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5941 News Found
‘Signage business can scale up considerably in India’
In Viewpoints By N Jayalakshmi - June 07, 2022
Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.
Srishti Communications unveils action thriller Vikram on DOOH across cities
In Campaigns By Rajiv Raghunath - June 07, 2022
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 06, 2022
A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.
RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June
In OOH News By M4G Bureau - June 03, 2022
The webinar is part of an ongoing webinar-series titled Decade of Change.
One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds
In OOH News By M4G Bureau - June 03, 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
OAA 2022 introduces ‘Best Media Format Innovation’ award
In OOH News By M4G Bureau - June 03, 2022
Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category
Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury
In OOH News By M4G Bureau - June 03, 2022
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.
Adani Airports engages Lemma as tech partner to power pDOOH
In Digital OOH By M4G Bureau - June 02, 2022
The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.
Broadsign expands pDOOH portfolio in the US & Australia
In Digital OOH By Rajiv Raghunath - June 01, 2022
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
