Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

In Campaigns By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

American Oncology Institute (AOI) launches #ProstateShy campaign

In Campaigns By M4G Bureau - September 20, 2022

The campaign encourages men to get the PSA test for early detection and not to be prostate shy

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

The Times of India showcases vivid images of ‘The Times of a Better India’

In Digital OOH By M4G Bureau - September 15, 2022

The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.

The Advertising Club re-elects Partha Sinha as President

In OOH News By M4G Bureau - September 14, 2022

Announces Managing Committee members at Annual General Meeting

How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Delfrez comes up with a unique activation at Thiruvananthapuram during Onam

In OOH News By Prantika Ghosh - September 13, 2022

The brand teamed up with BMeG to give away surprise gift hampers to passengers.