Results For "ISE"
993 News Found
Global outdoor ad market to grow at 4.5% CAGR over 5 years
In Digital OOH By M4G Bureau - March 15, 2017
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.
Fiat's Urban Cross slips into cruise mode on OOH tracks
In Campaigns By Satarupa Chakraborty - March 14, 2017
Ecosys OOH planned and executed the high-decibel campaign
UK start-up firm Lightvert's Echo System to revolutionise ad displays
In Digital OOH By M4G Bureau - March 09, 2017
The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.
DDB Mudra West launches'Karma'
In OOH News By M4G Bureau - February 28, 2017
Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella
Harpic goes outdoor to propel the hygiene drive
In Campaigns By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
McDonald's consolidates outdoor business with MOMS
In OOH News By M4G Bureau - February 23, 2017
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
OAC 2017 to be held in Mumbai during July 28-29
In OOH News By M4G Bureau - February 10, 2017
The 13th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2017 awards function will be organised at the same venue on July 29
Organic India makes a strong case for'Healthy Conscious Living'
In Campaigns By VJ Media Bureau - February 06, 2017
Milestone Brandcom conceptualised and executed the 6-city innovative campaign
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Zee tunes into salons & gyms in small towns
In OOH News By Satarupa Chakraborty - January 20, 2017
Vritti-I-Media has executed the branding exercise