IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

In OOH News By M4G Bureau - July 21, 2017

DAVP advertisements promote government policies, schemes and events

SDMC invites bids for advertisement rights on water ATMs

In OOH News By M4G Bureau - July 20, 2017

The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Can the Elephant befriend the Dragon?

In Research By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Delhi's municipal bodies crack down on unauthorised media

In OOH News By Bhawana Anand - July 07, 2017

The drive will continue till all unauthorised media are removed; strict action will be taken against those conniving with the violators

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

In Digital OOH By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

Delhi's Lt. Governor raises concerns over OOH advertising practices in the city

In OOH News By Bhawana Anand - July 04, 2017

DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices