Samsung augments digital outdoor display solutions

In Digital OOH By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’

In OOH News By Bhawana Anand - February 12, 2018

Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Gallery By M4G Bureau - February 08, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings

In OOH News By Bhawana Anand - February 08, 2018

Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH

In OOH News By M4G Bureau - February 02, 2018

The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Suresh Balakrishna to speak on Karnataka OOH growth drivers

In OOH News By M4G Bureau - February 01, 2018

Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'

Intersection selects Broadsign to power ads on digital signage network

In Digital OOH By Amaan Kazmi - January 30, 2018

Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters

GHMC takes decisive steps to uproots unauthorised media sites

In OOH News By Bhawana Anand - January 24, 2018

The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any new illegal sites from being installed; new tenders for media will be floated only after the cityscape has been decluttered