Cuttack MC plans to outsource outdoor media management

In OOH News By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

Australia’s Adshel introduces new DOOH trading model

In Digital OOH By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

Lucknow media owners want business back on track

In OOH News By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city

Agra media owners sees no reason in civic body’s steep ad tax target

In OOH News By Bhawana Anand - April 05, 2018

At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project

Acer introduces abSignage solutions in India

In OOH Solutions By M4G Bureau - April 02, 2018

The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network

AdOnMo facilitates contextual advertising on cab LED screens

In Digital OOH By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Jockey likely to hit the streets with new campaign soon

In OOH News By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed