Results For "ISE"
993 News Found
BARC India forays into OOH Display screen viewership
In OOH News By M4G Bureau - April 25, 2018
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
Noida Authority makes sweeping changes in ad rates
In OOH News By Bhawana Anand - April 25, 2018
The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C
Airport advertising is an impactful influencer, says study
In Research By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport
Transparent LED screens hold promise for OOH
In OOH Solutions By M4G Bureau - April 23, 2018
Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients
Clovia raises a bold question to Delhi girls
In Gallery By Bhawana Anand - April 22, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Hasiru Dala Innovations partners RCB, others in flex recycling
In OOH Solutions By Bhawana Anand - April 20, 2018
Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann
Clovia raises a bold question to Delhi girls
In Campaigns By Bhawana Anand - April 20, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods