“OOH provides a canvas to bring out an idea”

In Viewpoints By Bhawana Anand - May 19, 2018

M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018

In OOH News By M4G Bureau - May 16, 2018

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28

Draft MCGM ad policy promises industry-friendly norms

In OOH News By M4G Bureau - May 15, 2018

The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

In OOH News By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

Global OOH expert Matthew Dearden to address OAC 2018

In OOH News By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors

IOAA intensifies action on illegal sites; to report matters directly to brands

In OOH News By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

AR firm Arcona’s ‘Digital Land’ creates new advertising avenues

In Digital OOH By M4G Bureau - May 03, 2018

Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Agra MC specifies locations for hoardings in city

In OOH News By Bhawana Anand - April 26, 2018

The move will help the civic body to root out unauthorised media sites, but the ease of doing business at the specified locations would depend on the terms laid down in the tenders