Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

Kumbh Mela 2019 media rates raised

In OOH News By Bhawana Anand - December 28, 2018

The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities

Torrent Advertisers bags media rights at Balasore rly station

In OOH News By M4G Bureau - December 27, 2018

The tender for the station at Odisha has been awarded for 3+2 years

Eastern Rly’s Sealdah Div invites bids for DMU exterior wrap

In OOH News By M4G Bureau - December 24, 2018

The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area

Punjab Govt relaxes norms for outdoor media rights

In OOH News By M4G Bureau - December 24, 2018

The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased to 15

Sealdah div of Eastern Railway invites bids for bulk advertising

In OOH News By Ria Banerjee - December 17, 2018

The contracts are for advertising in 14 clusters and for a period of 3 years

Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

State elections buoy Rajasthan OOH biz

In OOH News By Bhawana Anand - December 07, 2018

However, it was also a field day for unauthorised media

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens