SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Delhi civic bodies told to axe unauthorised media

In OOH News By M4G Bureau - March 27, 2019

HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India

Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

KineticX partners with environmental media start-up Pluvo

In OOH News By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

OAC 2019 to be held in Mumbai on July 26-27

In OOH News By M4G Bureau - March 05, 2019

The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27

Kerala Govt moves court against award of Trivandrum airport contract to Adani Enterprises

In OOH News By M4G Bureau - February 28, 2019

The High Court of Kerala has issued an interim order and observed that the award of contract of Trivandrum International Airport will be done only after getting prior permission from the court and subject to the writ petition of filed by KSIDC at the behest of Kerala state government

Adani Group wins bid to operate Guwahati airport too

In OOH News By M4G Bureau - February 26, 2019

The Group has won the rights for operation, management and development of all 6 airports that are being privatised