Newly formed Apar Advertisers aims to install iconic pan-India sites

In OOH News By M4G Bureau - August 20, 2020

A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH

Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro

In OOH News By Bhawana Anand - August 17, 2020

In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Kinetic Worldwide launches new proprietary tool ‘IOM’

In OOH News By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues

In OOH News By Bhawana Anand - July 08, 2020

The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

In Digital OOH By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform