Results For "ISE"
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Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
In Digital OOH By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
Skechers Outdoor goes the extra mile with Kasol Trail Run
In Campaigns By M4G Bureau - July 04, 2022
The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.
Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 04, 2022
A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.
Toronto-based Atreda launches DSP Adstanding for DOOH
In OOH News By M4G Bureau - June 28, 2022
Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America
Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury
In OOH News By M4G Bureau - June 27, 2022
An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
In OOH News By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
JCDecaux & VIOOH launch pDOOH in Brazil
In Digital OOH By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
In OOH News By Rajiv Raghunath - June 14, 2022
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.
US-based KEVANI study examines the role of OOH placements with ad retention & perception
In Research By Rajiv Raghunath - June 10, 2022
Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.