PPDS plans major digital signage launch at ISE 2023, Barcelona

In OOH Solutions By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

In OOH News By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference

In OOH News By M4G Bureau - January 03, 2023

The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

In OOH News By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

In Digital OOH By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

Pond’s light moisturiser casts a glowing effect on OOH

In Campaigns By M4G Bureau - October 28, 2022

The campaign rolls out as winter sets in

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.