Optimus Prime stages audacious 3D take-over of BFI IMAX

In Digital OOH By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Talon’s Grand Visual in key partnership with Whisk

In OOH News By M4G Bureau - May 19, 2023

Grand Visual’s creative expertise combines with Whisk’s innovative technology platform.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

PPDS 'Global Partner Alliance' network expands into India, China

In OOH Solutions By M4G Bureau - May 16, 2023

Commits to deliver unrivalled regional support and international expertise

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

In Digital OOH By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

The Canadian Out-of-Home Awards announce founding partners/sponsors

In OOH News By M4G Bureau - April 26, 2023

The inaugural awards ceremony to be held on May 25

PCMC plans strong action to remove unauthorised media

In OOH News By M4G Bureau - April 20, 2023

Structural stability audits called for