Can OOH go beyond commoditisation? This panel @ OAC 2023 has some answers

In OOH News By N Jayalakshmi - July 31, 2023

The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel discussing ways of preventing the commoditisation of OOH buying.

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

‘Advertisers are freshly exploring airport advertising’

In Viewpoints By Rajiv Raghunath - July 25, 2023

Aman Nanda, Chief Strategy Officer, Times Innovative Media talks about the compelling media options that beckon advertisers at the new Manohar International Airport, Goa, in an interview with Rajiv Raghunath.

75Media adds new headline site in Birmingham

In OOH News By M4G Bureau - July 20, 2023

Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years

Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 18, 2023

The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

‘Static and DOOH media work in tandem’

In Digital OOH By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 04, 2023

Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers

Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

In Digital OOH By M4G Bureau - July 03, 2023

Selected tennis highlights will be shown in 13 UK cities