Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

In OOH Solutions By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

In Digital OOH By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

In Research By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

Outcome Health COO Nandini Ramani joins DPAA Board

In Digital OOH By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

Peta says ‘No leather products’ in OOH campaign

In Campaigns By M4G Bureau - July 21, 2020

India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi