Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

In OOH News By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

Sunteck beautifies Naigaon on World Environment Day

In OOH News By M4G Bureau - June 08, 2023

‘Sustainability is central to Sunteck’, maintains the organisation.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

In OOH News By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy

boAt #WatchHerPlay shakes off stereotypical characterisation of women in sports ‘on’ and ‘off’ field

In Campaigns By M4G Bureau - March 09, 2023

The brand celebrates the contribution of women in sports and encourages supporters & fans to celebrate ‘her’ in every “field” as she inks iconic moments in sports history.

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

In Digital OOH By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

Volta joins Ad Net Zero as a Founding Partner for USA Chapter

In Digital OOH By M4G Bureau - February 08, 2023

Membership furthers Volta’s leadership role in the decarbonisation of digital media

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux