DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

In OOH News By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Arghya Chakravarty to speak on talent management at OAC 2015

In OOH News By VJ Media Bureau - July 14, 2015

Arghya Chakravarty, CEO, Times OOH, has more than 18 years of experience; he has worked with leading organisations like PepsiCo, Asian Paints, Akzo Nobel Coatings and Tata Steel

R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible

Magicbricks reinforces local connect with tactical rollouts

In Campaigns By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Kavita Sadana appointed as Group Account Director, DDB MudraMax

In OOH News By VJ Media Bureau - April 14, 2015

Sadana has worked for over two decades with leading organisations in domains like media publishing, entertainment and advertising

BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore

In OOH News By Rajiv Raghunath - October 31, 2014

Pioneer Publicity has won the rights for 20 years through an open tender; the six skywalks are located at: NR Square in front of the BBMP office; Domlur traffic signal next to Shantisagar hotel; Marthahalli traffic junction; Richmond Road near Baldwin Girls College; near Yeshwantpur Railway Station - towards Total Gas station; and on Mysore Road near Gopalan Mall.

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya

In OOH News By VJ Media Bureau - July 08, 2014

Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya

Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez