“Airport offers experience not products”: Ramendra Kumar Singh

In OOH News By Nabamita Chatterjee - July 29, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

OOH will make up only 2% of M&E industry by 2020: EY report

In OOH News By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

In OOH News By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

Fresca rolls out a juicy campaign in Delhi NCR

In Campaigns By Bhawana Anand - May 11, 2017

Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.

Sprinklr launches new display solution for rich DOOH experience

In Digital OOH By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Noomi Mehta joins FEPE International board

In OOH News By VJ Media Bureau - December 01, 2016

FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta

Will Rail Ministry's digitalisation drive open up more digital media opportunities?

In OOH News By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

Will the demonetisation drive curb OOH spends?

In OOH News By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?