‘DOOH integral to media mix for movie promotions’

In Research By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

Happy mcgarrybowen launches its Delhi-Gurgaon operations

In OOH News By M4G Bureau - December 08, 2017

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen

Globally, apart from Digital, OOH is the only medium growing: GroupM study

In Research By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

NY-based Horizon Media launches audience targeting platform AMP

In OOH Solutions By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

‘An SOP culture is a must for OOH’

In Viewpoints By Bhawana Anand - September 26, 2017

Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:

ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan

In OOH Solutions By M4G Bureau - September 13, 2017

The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology

“Airport offers experience not products”

In Gallery By - August 31, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’

Five Trends for OOH In 2016

In Gallery By - August 31, 2017

Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium

‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts: