‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

Vodafone Idea's green Ganesh initiative for Punekars

In OOH News By Pray Jani - September 05, 2019

Vodafone Eco-Ponds give an eco-friendly solution to Ganesh Visarjan

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

MCGM new draft ad policy in a limbo still

In OOH News By Pray Jani - August 28, 2019

The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions

Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation

In OOH News By Rajiv Raghunath - July 04, 2019

Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

In OOH News By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

PATTISON Outdoor onboards Broadsign for network optimisation

In Digital OOH By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

In Digital OOH By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester