Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

BFI IMAX - 25 years as a London icon

In OOH News By M4G Bureau - June 11, 2024

Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

In OOH News By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024

In OOH News By Rajiv Raghunath - March 27, 2024

We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

In Campaigns By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

MRSI adopts new socio-economic classification system ISEC

In OOH News By M4G Bureau - February 21, 2024

Incorporates women’s education as one of the key definers of social capital

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

Wildstone closes landmark £350mn outdoor media infrastructure refinancing

In OOH News By Rajiv Raghunath - January 16, 2024

Deal unlocks Wildstone’s European expansion amid surging digitisation