‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans

In Campaigns By M4G Bureau - October 06, 2017

First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie

Primesight BT ad contract in Northern Ireland goes live

In Digital OOH By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

Sharekhan engages employees with out-of-the-box activities

In Campaigns By Ria Banerjee - September 21, 2017

Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas

CAIT comes down heavily on Manforce for ‘derogatory’ campaign

In OOH News By - September 20, 2017

Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

WB Govt invites bids for FIFA Under 17 World Cup 2017 branding

In OOH News By M4G Bureau - August 08, 2017

This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.

Havas Media bags integrated media mandate of Faircent.com

In OOH News By M4G Bureau - August 08, 2017

The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.

Rail Ministry invites bids for ad rights in Delhi Area, SE Railway Zone

In OOH News By M4G Bureau - July 12, 2017

The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South East Railway Zone is Rs 11,41,50,000

Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman

In OOH News By M4G Bureau - July 11, 2017

Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.

JCDecaux to create first national DOOH network in Finland

In Digital OOH By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki