Mahindra First Choice goes strategic with Fuel Station branding

In Campaigns By M4G Bureau - November 30, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

The quirkier the better, says Chumbak’s first campaign

In Campaigns By M4G Bureau - November 20, 2018

Chumbak’s first campaign positions the brand as a celebration of the free-spirited and the colourful

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

In OOH News By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

Arrow Digital establishes its popular Demo Centre in Delhi NCR

In OOH Solutions By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

LG introduces world's first 0.44mm even bezel video wall

In OOH Solutions By M4G Bureau - October 13, 2018

With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

In Digital OOH By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing

Cremica promises ‘Love at first taste’

In Campaigns By M4G Bureau - September 18, 2018

The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann

Redeveloped railway stations will be compelling ad destinations: SK Lohia

In OOH News By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land