Transit media has huge potential

In Gallery By - March 18, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

In OOH Solutions By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Gallery By M4G Bureau - December 22, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Campaigns By M4G Bureau - December 19, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

In Digital OOH By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

Mahindra First Choice goes strategic with Fuel Station branding

In Gallery By M4G Bureau - December 01, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai