Results For "IRI"
95 News Found
Tanishq goes loud with its'Queen of Hearts' collection
In Campaigns By Nibedita Saha - July 19, 2016
Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.
Streettalk executes TVS Tyre's celeb OOH campaign
In Campaigns By Satarupa Chakraborty - May 12, 2016
Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.
OOH will go through numerous changes in UP: Y Srinivas Raju
In OOH News By Satarupa Chakraborty - October 14, 2015
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost in UP market's outdoor industry.
Bright Outdoor & iamnIndian.com spread patriotism in the outdoors
In Campaigns By VJ Media Bureau - August 18, 2015
Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.
National Geographic goes outdoor to celebrate the spirit of Mumbai
In Campaigns By Jubilee Cardozo - February 23, 2015
Bright Outdoor Media executed the OOH campaign
UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri
In Viewpoints By M4G Bureau - January 19, 2015
"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,†says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:
Lava'mesmerizes' the metros
In Campaigns By Jubilee Cardozo - November 06, 2014
After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.
McDowell's and Royal Challenge go high with billboards in the East
In OOH News By Nabamita Chatterjee - October 28, 2014
Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.
Vodafone showcases winning spirit on OOH
In Campaigns By Bhawana Anand - October 10, 2014
The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.