Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Havas Group India announces Senior Management elevations

In OOH News By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

In Research By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

LOCAD sees a silver lining in looming clouds of uncertainty

In OOH Solutions By Bhawana Anand - April 07, 2020

The firm has seen a spurt in enquiries for their market offerings

Pablo Picasso’s creative spirit comes alive on Piccadilly Lights

In Digital OOH By M4G Bureau - February 24, 2020

This is the first time footage from the film ‘Le Mystère Picasso’ has been shown on a DOOH screen

Panasonic India to roll out new campaign in coming month

In OOH News By Bhawana Anand - February 14, 2020

The campaign will be on the brand’s ACs

AdOnMo raises USD 3 million funding from Ant Financial’s BAce Capital

In Digital OOH By Pray Jani - February 03, 2020

The funds will also be utilised for product development, building upon the existing team and acquiring talent