Results For "IRI"
95 News Found
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.
ABP Ananda drives pre-voting awareness
In OOH News By VJ Media Bureau - April 22, 2014
The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .
Good advertising prospects set to boost hiring
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
MINI salute with max visibility
In Digital OOH By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
Zee Bangla makes a mark with'Dadagiri'
In Campaigns By Nabamita Chatterjee - September 04, 2013
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri†in the mind of their target viewers.
Uninor reinforces identity on I-day
In OOH News By Bhawana Anand - August 23, 2013
The telecom brand decorated billboards with 500 Tri color Balloons across Meerut and Barielly to connect with the spirit of Independence Day.