Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

In Campaigns By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

Tata AIA's playful campaign ties life insurance to wedding preparations

In Campaigns By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Coral Media celebrates the vibrant spirit of Holi with Adani Cement & Ambuja Cement

In OOH News By M4G Bureau - April 04, 2024

Coral Media successfully executed vibrant Holi events for Adani Cement and Ambuja Cement in the West, symbolising a thriving partnership and a future of collaborative success

Marketing lessons for success

In Viewpoints By M4G Bureau - December 11, 2023

Marketing expert Sandro Okropiridze, Co-Founder & CEO, STORI, an AI-powered martech platform shares his perspectives on marketing tactics in a challenging economic environment

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display

In Campaigns By M4G Bureau - October 19, 2023

The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms

News18 India goes outdoor to shine the light on Amrit Ratna 2023

In Campaigns By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

In Gallery By - October 03, 2023

Pawan says that’s when most media owners will see value in coming into the IOAA fold