Results For "IRC"
93 News Found
OOH is much more than hoardings: Sudeep Narayan
In OOH News By VJ Media Bureau - July 08, 2014
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:
Tata Docomo comes a full circle in Orissa
In OOH News By Bhawana Anand - April 05, 2014
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
'Geo targeting & scientific planning will maximize reach in cities'
In Viewpoints By M4G Bureau - March 06, 2014
Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.
Unibic counts on the drool factor
In Campaigns By MunmunSaha - December 26, 2013
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
How the cookie pops out!
In Gallery By - December 13, 2013
Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!
Aircel - Perfect Goal
In Gallery By - December 10, 2013
OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.
Aircel - Knocked out
In Gallery By - December 10, 2013
In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.
'Next only to TV...'
In Viewpoints By M4G Bureau - November 11, 2013
Upanga Dutta, Circle Business Head, UP East Circle, Uninor talks about the role of OOH in the brand's efforts towards capturing its TG in the UP market.
'Need more industry initiatives'
In Viewpoints By M4G Bureau - October 29, 2013
Rajan Gupta, Hub Head - Mobility Business Unit, Tamil Nadu and Kerala Circles, Tata Docomo, on how the brand approaches the outdoor medium in Tamil Nadu and what would drive higher OOH spend.