'Digital needs customized content'

In Viewpoints By M4G Bureau - July 19, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.

Solutions Advertising bags sole rights for BQS

In OOH News By VJ Media Bureau - July 16, 2013

The tender awarded by Thane Municipal Transport (TMT), includes a total of 470 Bus-Q-Shelters for a duration of 12 years.

OAC 2013: Devdutt Pattanaik on the"Indian Way of Leadership”

In OOH News By VJ Media Bureau - June 28, 2013

Devdutt Pattanaik, Author-Business Sutra, brings a fresh perspective to leadership, entrepreneurship, governance, management at OAC 2013, Goa.

ITC's eye-catching campaign for'Engage'

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OOH dances to IPL's'Jhumping Jhapak'

In OOH News By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.

NDMC invites bids for 133 Unipole in its jurisdiction

In OOH News By VJ Media Bureau - April 18, 2013

The North Delhi Municipal Corporation rolls out tender for Unipole formats situated in key locations of North Delhi.

EDMC invites tender for dhallaos/dustbins in Delhi

In OOH News By VJ Media Bureau - April 17, 2013

The contract will allow display of advertisements on 267 dhallaos/ dustbins at sites located within the jurisdiction of EDMC.

Pioneer Publicity stays ahead in DMRC Tenders

In OOH News By VJ Media Bureau - April 11, 2013

The tendering process of DMRC Line 2 had two participants and Line 3 had three participants.

Star Plus and DDB MudraMax initiate door knock programs

In OOH News By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.