‘Growing consumer base, buying power bolster OOH’

In Viewpoints By M4G Bureau - April 18, 2024

Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more connected with advertisers.

Anchal Kumar Dhawan, VP-National Head, Times One a Division of Times OOH, to address Gujarat Talks OOH on April 23

In OOH News By Sakshi Sanghavi - April 18, 2024

Anchal Kumar Dhawan, will be participating in a panel discussion on the theme ‘Planning & Buying: Is Gujarat poised for higher OOH spends by national brands?’

I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker

In OOH News By Sakshi Sanghavi - April 17, 2024

IK Patel will be sharing his perspectives on how OOH could play a key part in city development

‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

Nashik OOH industry body sets exemplary standard for self-regulation

In OOH News By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Kaushik Outdoors bags exclusive rights for unipoles at 100+ locations across Ahmedabad

In OOH News By M4G Bureau - February 28, 2024

The OOH firm states that the vantage location of the unipole sites, and their high visibility, make for strong business prospects

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Airdropping into the screens

In Campaigns By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Ranjit Kumar M will be participating in a panel discussion on the theme ‘What's the RoI that OOH must deliver to advertiser?’