Results For "IGI"
1099 News Found
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
Magna predicts US full year OOH ad revenues to grow at +1.7%
In Research By M4G Bureau - September 26, 2017
The report predicts the outdoor revenue to touch $7.9bn
Canada’s Outfront Media launches DOOH-focused analytics platform
In Digital OOH By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations
Posterscope signs global partnership deal with The Digit Group
In OOH News By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities
‘OOH has everything going for it’
In Viewpoints By Bhawana Anand - September 23, 2017
Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit
In OOH News By M4G Bureau - September 13, 2017
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
State-of-the-art ad-roller® set to invade malls, airports with innovative media
In OOH Solutions By Rajiv Raghunath - September 12, 2017
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Sharekhan by BNP Paribas checks into airports with investment advice
In Campaigns By Bhawana Anand - September 11, 2017
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions