Pacific Digital expands footprints in Tier 1, 2 cities

In OOH Solutions By Shradha Mishra - January 10, 2019

The digital printing major has set up solvent printing machines in different cities in tie-up with local partners

SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Srishti Communications takes up Presenting Sponsorship of 1st Transit Media Talks conference

In OOH News By M4G Bureau - January 09, 2019

Bullseye Media is the ‘Powered By’ sponsor of the conference; Promoflex Display Systems and Armour Digital OOH are the Associate Sponsors

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

Karnataka govt asked to expedite approval of draft outdoor ad bylaws

In OOH News By M4G Bureau - January 04, 2019

The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets

Tinder says swipe right to be young and feel free

In OOH News By M4G Bureau - December 26, 2018

The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns

Essence to handle media baton for Airtel

In OOH News By M4G Bureau - December 21, 2018

As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’