adidas Originals’ Nite Jogger flipbook trends on OOH

In Campaigns By Bhawana Anand & Ria Banerjee - May 09, 2019

The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

PlayAds to operate 600 digital LED formats by September

In Digital OOH By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

Showers trigger ‘The Sea Is The Sky’ campaign in UK cities

In Digital OOH By Rajiv Raghunath - April 17, 2019

‘The Sea Is The Sky’ was an Ocean digital creative competition winner

Skyrams adds LED digital formats in Coimbatore and Chennai

In Digital OOH By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Is wall painting relevant in current OOH scenario?

In OOH News By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities