Results For "IGI"
1099 News Found
‘Shift to audience based monetisation model’
In Digital OOH By Pray Jani - June 30, 2021
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
OAAA releases Digital Video Out of Home Buyers' Guide
In OOH News By M4G Bureau - May 26, 2021
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
