Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

NIC Ice Cream appoints Madison Media Ultra as Media AOR

In OOH News By M4G Bureau - April 17, 2024

The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.

Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

In OOH News By M4G Bureau - April 16, 2024

The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets

In OOH Solutions By M4G Bureau - April 02, 2024

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.

UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units

In OOH News By M4G Bureau - March 29, 2024

Global will also continue to represent BT’s street furniture advertising sales for the next decade

NY-based KAP Media crafts spectacular building wraps

In Campaigns By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events