Results For "IGI"
1099 News Found
OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 18, 2022
Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
In Viewpoints By Rajiv Raghunath - February 14, 2022
Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.
‘We see the Metaverse as cities where people gather’
In Gallery By - February 03, 2022
Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth
Rail infra expansion, modernisation of train services will boost railway OOH
In OOH News By Rajiv Raghunath - February 02, 2022
Greater focus on tourism, long-term visionary plans needed
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
Rail passenger traffic scales new peak in 12-month period
In OOH News By Rajiv Raghunath - January 18, 2022
Indian Railways passenger originating volume reached 376.98 million in November 2021
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
In OOH News By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Luxury brands dominate JCDecaux media in LAX, Miami airports
In OOH News By M4G Bureau - December 17, 2021
These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
In Digital OOH By Rajiv Raghunath - December 10, 2021
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising