Results For "IGI"
1099 News Found
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
In OOH News By N Jayalakshmi - March 31, 2022
The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
In Campaigns By N Jayalakshmi - March 30, 2022
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms
‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’
In Viewpoints By M4G Bureau - March 28, 2022
To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth
PhonePe says it with truck art
In Campaigns By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
In Digital OOH By M4G Bureau - March 16, 2022
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.
New experiential platform sets sailing
In OOH News By M4G Bureau - March 03, 2022
Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.
Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d
In OOH News By Rajiv Raghunath - March 02, 2022
Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
In OOH Solutions By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).