nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023

In OOH Solutions By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

Wavemaker India releases Spotlight 23

In OOH News By M4G Bureau - January 18, 2023

A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies

Ocean Outdoor reopens ad fund for environmental charities, causes working to protect the planet

In OOH News By Rajiv Raghunath - January 18, 2023

Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network.

PPDS plans major digital signage launch at ISE 2023, Barcelona

In OOH Solutions By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

In OOH News By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

‘If you get the right people on board, the payback is very quick’

In Viewpoints By Rajiv Raghunath - December 26, 2022

Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Germany’s ADS-TEC Energy launches new ultra-fast charging system ChargePost

In OOH Solutions By M4G Bureau - December 13, 2022

ChargePost is an energy platform with integrated battery storage and large digital displays.

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.