Results For "IGI"
1098 News Found
‘DOOH can do the same things as TV and digital’
In Viewpoints By Rajiv Raghunath - February 20, 2023
Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:
Volta joins Ad Net Zero as a Founding Partner for USA Chapter
In Digital OOH By M4G Bureau - February 08, 2023
Membership furthers Volta’s leadership role in the decarbonisation of digital media
Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study
In Research By M4G Bureau - February 06, 2023
58% of marketers that plan and/or buy pDOOH are part of hybrid teams
‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’
In Research By M4G Bureau - January 30, 2023
Neuro-Insight used a car-driving simulation with Los Angeles residents for the study
Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach
In OOH News By M4G Bureau - January 27, 2023
Mumbai Police actively participated in the celebrations
Tiger Party introduces its own digital signage player GOTIGER PRO
In Digital OOH By Rajiv Raghunath - January 27, 2023
The state-of-the-art GOTIGER PRO player is designed to handle playback of the highest resolution media files
United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network
In Digital OOH By Rajiv Raghunath - January 27, 2023
The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.
StackAdapt bolsters pDOOH offering with Broadsign collaboration
In Digital OOH By M4G Bureau - January 25, 2023
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru
In OOH News By M4G Bureau - January 20, 2023
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum