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Results For "IGI"

1098 News Found

Driving India’s DOOH revolution forward
Driving India’s DOOH revolution forward

In OOH Solutions By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund
Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘We need to build merit for DOOH’
‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

'I would love to see outdoor being seen as a reach medium'
'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Mayhew takes Love for Life campaign to Westfield London
Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury
Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

In OOH News By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

UK’s TMW Unlimited, Trussell Trust help food banks support their local communities
UK’s TMW Unlimited, Trussell Trust help food banks support their local communities

In Digital OOH By M4G Bureau - June 21, 2023

Campaign was a winner in Ocean Outdoor’s annual digital creative competition

Ethinos, ideacafe.agency enter strategic collaboration
Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency

India Daily Live launches country-wide DOOH campaign
India Daily Live launches country-wide DOOH campaign

In Campaigns By M4G Bureau - June 15, 2023

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India

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