Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

Origins to construct a swanky foot-over-bridge in Lucknow

In OOH News By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

Shanghai to host international DOOH exhibition in September

In OOH News By VJ Media Bureau - August 05, 2015

The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.

Digital OOH: When will it assume a big picture in India?

In Viewpoints By M4G Bureau - August 03, 2015

Amit Sarkar, COO, Kinetic Worldwide India reflects on the opportunities and challenges that underpin the development and growth of digital OOH media in India

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

Leverage digital technologies, localise messaging: Pradeep Shrivastava

In OOH News By VJ Media Bureau - July 28, 2015

Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect” on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

Creating Art in the DOOH space

In Digital OOH By Preethika Kotian - July 21, 2015

Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor

Pradeep Shrivastava to deliver keynote address at OAC 2015

In OOH News By VJ Media Bureau - July 20, 2015

Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments