Vikram Sakhuja to speak at OAC 2016 in Gurgaon

In OOH News By VJ Media Bureau - April 11, 2016

Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double digit growth?”

Neo@Ogilvy India appoints Biraja Swain as its Chief Growth and Innovation Officer

In OOH News By Nabamita Chatterjee - April 04, 2016

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise. He has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'

In OOH News By VJ Media Bureau - March 10, 2016

The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;

Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro

In OOH News By Satarupa Chakraborty - March 03, 2016

With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records

PNB takes the digital OOH route in Delhi

In OOH News By Satarupa Chakraborty - March 01, 2016

PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.

Samsung J Series lures the crowd at Mumbai Metro

In Campaigns By Satarupa Chakraborty - February 18, 2016

Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.

A Report From the Future By: Stephen Freitas

In Digital OOH By http://oaaathoughtleadership.com - January 25, 2016

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.

Baleno shines in the outdoors!

In Gallery By - January 18, 2016

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.

Baleno shines in the outdoors!

In OOH News By VJ Media Bureau - January 18, 2016

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.