What an Idea on new media!

In OOH News By VJ Media Bureau - July 26, 2013

Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 06, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

OAC 2013: The'Young Outdoorians' challenge

In OOH News By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.

OOH dances to IPL's'Jhumping Jhapak'

In OOH News By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.

Cheil Worldwide launches new vision to celebrate 40th anniversary

In OOH News By VJ Media Bureau - May 15, 2013

The company slogan,'Ideas that move', reflects the new vision and change in its approach to become a complete solution provider.

Puma's Mobium Elite hits market with strategic OOH campaign

In OOH News By VJ Media Bureau - May 06, 2013

The outdoor campaign created high visibility exploring innovative ideas to attract attention and position Puma as a running shoe brand in the market.

Vespa lands in style!

In Campaigns By Reena Mehta (with inputs from Archana Singh) - March 23, 2013

The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.

Roti with a reminder

In OOH News By Archana Singh - February 19, 2013

A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha Kumbh Mela, in just this way.

Red FM rolls out Hindi Superhits 24 X 7 campaign

In Campaigns By Nameeta Renchi - January 30, 2013

The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered in a very topical, quirky and 'Bajaate Raho' signature style.