Results For "IDEA"
170 News Found
Idea to roll out its second phase of 3G campaign
In OOH News By Satarupa Chakraborty - February 05, 2016
After the vast #delhinahirukegi campaign in print, cinema, radio and all traditional formats of outdoor media, the Idea 3G 900 campaign moves to Delhi Metro Rail wraps. The second phase of the rollout will incorporate more sites and mall branding.
"OOH fraternity has gone overboard in misusing grey areas of OAP"
In Viewpoints By M4G Bureau - November 16, 2015
As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.
We will bring ideas, strategy, technology & capital together: Anup Jalan
In Viewpoints By M4G Bureau - November 04, 2015
APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development
Star Cement goes big in the outdoors for Durga Puja
In Campaigns By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills
In OOH News By Hema Tiwari - April 13, 2015
These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects
Wishing Wall for Team India
In Campaigns By Nabamita Chatterjee - March 26, 2015
Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue
OOH is really about being clear: Trent
In Viewpoints By M4G Bureau - January 20, 2015
Innovation for the sake of innovation doesn't help. But take innovation and a strong idea and you've created something amazing.
Creating a lager effect
In Digital OOH By VJ Media Bureau - November 25, 2014
WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.