Results For "IDEA"
170 News Found
Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding
In Gallery By M4G Bureau - January 30, 2018
Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards
Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding
In Campaigns By M4G Bureau - January 29, 2018
Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards
Manyavar & Mohey make a fashion statement on JCDecaux street furniture
In Campaigns By M4G Bureau - December 06, 2017
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
Palram launches Palboard that’s cut out for innovations
In OOH Solutions By Bhawana Anand - November 29, 2017
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing
‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing
In Campaigns By M4G Bureau - October 27, 2017
Active Media Innovations ideated and executed the campaign in Mumbai
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
Sharekhan engages employees with out-of-the-box activities
In Campaigns By Ria Banerjee - September 21, 2017
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
Factors contributing to the ideal deployment of DOOH site
In Gallery By - August 31, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”
“The power of creative ideas to be given more importance”
In Gallery By - August 31, 2017
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’