'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’

In Digital OOH By Rajiv Raghunath - July 07, 2020

Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

Piccadilly Lights joins centenary birthday celebrations for Captain Tom Moore

In Digital OOH By M4G Bureau - April 30, 2020

The Piccadilly Lights domination was created and designed in-house by Ocean Outdoor

War veteran appears on Piccadilly Lights

In Digital OOH By M4G Bureau - April 20, 2020

99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities

The Queen’s message: Straight on Outdoors

In Gallery By M4G Bureau - April 10, 2020

Piccadilly Circus digital screen carries a direct message from Her Majesty The Queen, first time ever

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

Pablo Picasso’s creative spirit comes alive on Piccadilly Lights

In Digital OOH By M4G Bureau - February 24, 2020

This is the first time footage from the film ‘Le Mystère Picasso’ has been shown on a DOOH screen

No Time To Die’ lights up Piccadilly

In Digital OOH By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights