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OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
‘OOH is where we can exercise most creativity’
In OOH News By - April 21, 2021
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
‘Build a cluster level marketing plan for rural OOH’
In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021
At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
In Digital OOH By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
Sony expands Bravia 4K HDR professional display line-up
In OOH Solutions By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
DMRC ridership grows, but Metro ad spends still low
In OOH News By Bhawana Anand - January 27, 2021
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020
Sony unveils two new Crystal LED screens
In OOH Solutions By M4G Bureau - January 08, 2021
The hardware giant offers easy installation, accessibility, flexibility and a lower total cost of ownership along with high quality picture
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element